Well It was bound to happen some day or other.It happened yesterday.SonyEricsson will become SONY from 2012 by buying out the Ericsson's stake in the JV.
It is a strange feeling for the huge no. of sonyericsson fans all over the world myself included.Se has been assosciated with a large no of pathbreaking devices in the past and had gained almost a cult following.
The JV was formed in 2001 with the recipe being that Sony's hardware expertise and Ericsson's network and software strengths will combine to finally give both companies a respite from then market recession/oblivion.
Why is se special? Hmm I dont know when it started,But I have always lusted after SE devices. In the past It was not how it is now. In the past It was always as if it was SE vs Nokia (sometimes samsung thrown in for good measure). T610 or 7250i. K700 or 6230.K750 or Nokia N70 . K790 or N73. Blogs and websites all over the world had a blast publishing phone comparos,camera comparos and what not.
It all started with T68i though. Ericsson already had a T68. One of the leading phones that time with cSTN color screen,Bluetooth,GPRS,Irda. It was very revolutionary then.It also had a grid menu,Which BTW took Nokia 4 more years to install on their s40 phones.
Sony came and waved their magic wands and T68 became T68i.In the process it also became sexier. A color combo of blue and white which made it wet dream of all the teenagers around the world.Most famously used by AR Rehman in the cult 1st Airtel Adv.
After a slew of not so impressive phones. SE introduced a T610 and the world fell silent.Impossibly small and beautiful witha camera onboard. It looked so sleek and the red/silver combo is for keepers and will sell well in 2011.
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